logo
episode-header-image
Feb 2024
12m 2s

This Form of SEO Steals Your Competitors...

Edward Sturm
About this episode

E221: One of the most powerful forms of SEO: Bottom-of-funnel search engine optimization targeting Competitor + "Alternative."

When people search for alternatives to your competitors, here's how you show up #1.

#seo #gotomarket #marketing #SearchEngineOptimization

Up next
Yesterday
Free SEO Tools That Actually Work: David Quaid On Bing, Backlinks & Ranking Fast
<p>E871: SEO legend David Quaid is back with a high-value breakdown of the most powerful free SEO tools - including several hidden features inside Bing Webmaster Tools that most marketers completely overlook.</p> <p>Whether you're running your own site, starting SEO from scratch, ... Show More
20m 2s
Nov 21
Dominate Shopify SEO: Long-Tail Strategy, AI Scaling & Reddit Leverage with Kai Cromwell
<p>E870: I sit down with Kai Cromwell to break down one of the most effective Shopify SEO strategies in use today.</p> <p>Kai specializes exclusively in Shopify SEO and shares the exact long-tail collection page strategy that drives bottom-of-funnel traffic and revenue fast - wit ... Show More
1h 25m
Nov 20
Topical Authority Finally Clicked: SEO Is Mechanical, Not Mystical
<p>E869: I break down a viral post from the SEO subreddit that perfectly explains how Google actually ranks pages.</p> <p>Forget the overcomplicated strategies, mystical topical maps, or black magic SEO tactics. Topical authority comes down to mechanical systems, user behavior, a ... Show More
9m 43s
Recommended Episodes
Sep 2024
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
<p><strong>Eli Schwartz</strong> is a leading SEO consultant and the author of <em>Product-Led SEO.</em> He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their o ... Show More
1h 55m
Aug 30
Game plan for balancing AEO, SEO, and GEO in your 2026 strategy
<p>84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her proven framework for managing enterprise clients transitioning from traditional SEO to multi-channel search optimization. She ou ... Show More
3m 31s
Sep 14
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT ... Show More
1h 11m
Aug 18
The fusion of SEO & CRO with AI/LLMs
<p>SEO and CRO strategies require AI integration for maximum impact. Shaun Hinklein, Head of SEO at Apollo.io, shares how data-driven content can create superior user experiences while balancing automation with human authenticity. He demonstrates practical methods for analyzing c ... Show More
38m 2s
Sep 3
SEO Is Dead: The #1 Skill You Need in 2025
Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free: https://clickhubspot.com/elm Episode 74: Is SEO really dead—and if so, what’s the number one marketing skill you need to stay ahead in 2025? Matt Wolfe (https://x.com/mreflow) and Kipp Bodnar (https:// ... Show More
46 m
Apr 2025
Optimizing For Traditional Search Engines Vs AI Platforms
<p>SEO professionals face a strategic dilemma between traditional search and AI platforms. Chris Andrew, Co-founder and CEO of Scrunch AI, explains why optimizing for both simultaneously is possible by focusing on human-centered content. He reveals how AI models access content in ... Show More
4m 56s
Aug 26
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the exp ... Show More
27m 20s
Aug 29
One word that describes the current state of SEO integration
<p>SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in navigating algorithmic shifts while maintaining sustainable growth strategies. The discussion covers embracing industry transf ... Show More
2m 58s
Mar 2025
The Latest Digital Marketing Tools & Techniques
Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole ran ... Show More
31m 47s
Aug 20
The evolving relationship between SEO and B2B
<p>In this episode, Shaun Hinklein of Apollo.io examines the evolving relationship between SEO and B2B marketing. He predicts that as AI adoption reaches near-universal levels in the B2B space, the focus will shift from whether content is AI-generated to how effectively AI is bei ... Show More
2m 42s