How would you encourage sustainable behaviour?
You might assume logical messages work best.
Stuff like “the average three-hour flight creates ~250–400 kg of CO₂”.
But today’s guest on Nudge has tested logical messages.
And they don’t work.
Today on Nudge, Toby Park from the Behavioural Insights Team explains how renaming a meat-free dish doubled it ... Show More
Oct 6
How HubSpot’s CMO Uses AI: 4 Important Tips
Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change, and his four tips to help you adopt AI in your business. --- The Loop Marketing Playbook: https://clickhubspot.com/45054c Kipp’s podcast: h ... Show More
26m 52s
Sep 29
How sights, smells and sounds alter what you buy
In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers drinking from this white can hated the taste. The white can made buyers think the Cola tasted worse. To explain why, I need to delve into the ... Show More
23m 16s
Sep 22
Is this famous team-building model wrong?
Is the classic forming, storming, norming, performing model wrong? In this episode of Nudge, Professor Colin Fisher challenges one of the most famous team-building frameworks and reveals what really drives teams to succeed. --- Read Colin’s book: https://colinmfisher.com/ Reading ... Show More
37m 12s
Aug 15
5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340
Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles t ... Show More
44m 36s
Jul 29
How Brands REALLY Grow with Dale Harrison
Marketing can't force people to buy what they don't need. According to Dale Harrison, 65-90% of market share within a category is determined by brand recall at purchase.This week, Elena and Rob are joined by Dale Harrison, former experimental physicist turned marketing effectiven ... Show More
46m 30s
Sep 2024
Marketing as a Science with Professor Byron Sharp
Is marketing truly intuitive, or should it be treated more like a science? Are American marketers falling behind their global counterparts? And why do so many marketers misinterpret the data they collect?
This week, Elena, Angela, and Rob are joined by Byron Sharp, professor of m ... Show More
31m 3s
Feb 2025
Ep 206 The Road to 2025: Smart Marketer’s Lessons, Growth & What’s Next
Molly Pittman is back with an inside look at Smart Marketer’s journey and the strategies shaping 2025! After a challenging yet transformative year, Molly shares what’s been happening behind the scenes, why Smart Marketer took a break from podcasting, and the key business shifts t ... Show More
32m 22s
Sep 30
How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
Did you know poultry is the third most popular pet in America, behind dogs and cats? It's surprising stats like this that reflect the rural lifestyle trends driving growth at Tractor Supply Company.This week, Elena and Rob talk with Kimberley Gardiner, CMO of Tractor Supply. Lear ... Show More
30m 17s