logo
episode-header-image
Jul 16
16m 1s

Are Content Sites Making a Comeback in 2...

Edward Sturm
About this episode

E742: Are content sites finally rising from the ashes?

I break down the chatter in the SEO world about a surprising comeback for content-driven websites in 2025 - and what it might mean for you.

We’ll cover:
- What a content site is (and how they work)
- The spike in traffic bloggers and site owners are seeing
- Real examples and Google Search Console data
- Whether Google’s June Core Update is reviving these sites - or just teasing them
- My honest take: Should you invest in a content site right now?

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 The Resurgence of Content Sites
00:28 What is a Content Site?
01:16 Community Insights on Google's Algorithm Update
03:24 Case Studies: Real-World Examples
07:09 AI-Generated Content’s Massive Spike
11:05 Should You Invest in a Content Site?
13:00 Final Thoughts and Recommendations

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #helpfulcontentupdate #digitalmarketing

Up next
Yesterday
The Dark Side of SEO: How DMCA Abuse Is Wrecking Google Rankings
E743: One of the darkest corners of SEO: DMCA abuse as a weapon for negative SEO. Happening right now: fake law firms, AI-generated takedowns, and zero oversight from Google are leading to legit businesses being deindexed overnight, sometimes at the worst possible moments (think: ... Show More
8m 51s
Jul 16
Reddit’s New Generative AI, Reddit Answers, Could Become a Melting Pot for Parasite SEO
E741: Reddit has rolled out a new generative AI feature called Reddit Answers - and it’s already being targeted by SEOs looking to game the system. I share how Reddit Answers works, and why it’s quickly becoming a hub for Parasite SEO tactics. In this episode: - What Reddit Answe ... Show More
7m 30s
Jul 14
Keyword Cannibalization: What It Is, When to Worry, and How to Fix It
E740: Keyword cannibalization sounds scary - but is it really hurting your SEO? I break down exactly what keyword cannibalization is, why and when it matters, and how to fix it without wasting your time. You'll learn: - What keyword cannibalization actually means - When it really ... Show More
7m 8s
Recommended Episodes
Sep 2024
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their organic visibility at scale. I ... Show More
1h 55m
Jan 2025
How to Rank in ChatGPT - SEO is Dead, Long Live SEO!
In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: “Is SEO dead?” This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it’s ... Show More
9m 39s
Jul 2024
SEO Unpacked: Fundamentals, Tools and Best Practices w/ Ghais Tounsi & Joseph Maksoud
Join us in this engaging episode of 'Below the Fold,' where we dive deep into the world of SEO with experts Joe Maksoud and Ghais Tounsi. Learn about the importance of on-page and off-page SEO, technical SEO, the impact of AI, and current trends in the industry.  Discover how to ... Show More
52m 15s
Jan 2025
Ep 260: Get More SEO Traffic in ONE HOUR with This Strategy (w/ Faith Hanan)
As online business owners, we all want to attract more traffic and generate leads without spending endless hours creating content or running ads. That’s why, I’m sitting down with SEO expert Faith Hanan to explore practical, no-fluff strategies that work—especially for those of u ... Show More
30m 58s
Jul 2024
The 5 "C's" Of SEO Cannibalization
William Sigsworth, the Head of SEO Content at Pipedrive, discusses the five C’s of SEO cannibalization.In this episode, William shares his perspectives on definition and importance of SEO cannibalization in digital marketing, common causes of SEO cannibalization within a website, ... Show More
18m 48s
May 5
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
What happens when you combine the speed of funnels with the long-term power of SEO? That’s what I wanted to explore with my guest, Damon Burton… The founder of SEO National and the guy who’s been running SEO for me, Tony Robbins, the Utah Jazz, and dozens of others. He’s also bee ... Show More
36m 23s
Jun 2023
How Alan Silvestri Uses Link Building to 2x the Organic Traffic To Content Websites
Want the step-by-step strategy a link-building expert uses to exponentially grow the traffic of sites? Alan Silvestri of Growth Gorilla joins the Niche Pursuits podcast to share some of his awesome growth tips. He got into SEO and affiliate marketing in 2013 after searching for w ... Show More
1h 5m
Mar 2022
How to Get Started with SEO, with Gert Mellak
Today we’re going to be talking about a topic that I’ve been sleeping on for eight years in my business. I’m embarrassed to say I don’t think we’ve ever devoted a full episode to SEO.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online ... Show More
59m 5s
Aug 2024
SEO Masteries Unlocked With James Reynolds
Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of gen ... Show More
1h 4m