Today we’re going to be talking about a topic that I’ve been sleeping on for eight years in my business. I’m embarrassed to say I don’t think we’ve ever devoted a full episode to SEO.
In almost 600 episodes, I’ve slept on it. I haven’t talked about it.
That changes today.
Joining me to share his expertise is Gert Mellak. Gert's the founder of a company called SEOLeverage.com. He’s the creator of the ERICA Framework. He’s also the author of the book The ERICA Framework.
Gert is a very knowledgeable person when it comes to SEO. He's going to share how to get started with SEO, talking about things like: how much time it actually takes. Should you be getting help with this? Should you be hiring an agency like Gert's agency? How long it takes to see results from SEO. Where does it fit in the marketing ecosystem of your business?
One big thing that jumped out at me from this interview is it’s not as scary as many of us think.
When I think of SEO, I think it’s a huge project and so much work.
Well, Gert shares with us it’s actually more about the 80/20. What are the 20% of the things on our website—pieces of content, for example—that are driving the most results, and how do we optimize? How do we make that better?
That’s what we’re always talking about here on the show: how to make things better. So, I think you’re going to get a lot out of this episode.
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