Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of generative AI, and much more.
Whether you're a seasoned marketer or just starting, gain practical advice and insights to boost your online presence. Learn about topical authority, answer engine optimization, and the importance of backlinks.
Plus, get exclusive tips on maintaining content freshness and the impact of structured data.
Timestamps:
0:00 Introduction
00:55 Meet James: SEO Expert and Agency Owner
04:38 The Evolution of SEO
07:29 Staying Ahead of Google's Algorithm Updates
13:49 Combining SEO with Paid Search
15:41 Content Strategy for SEO
20:28 The Future of Search: Beyond Google
24:45 Generative AI and the Future of SEO
29:52 Google's Struggle with Generative AI
30:27 Generative AI in the Service Industry
31:20 Navigational Intent vs. Generative AI
32:34 Google's Voice-Activated Future
33:54 Topical Authority in SEO
38:01 Structured Data and Schema Markup
43:20 Answer Engine Optimization
48:49 The Role of Backlinks in SEO
55:58 Content Freshness and SEO
01:02:15 Final Thoughts and SEO Sherpa Services
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