Is print marketing still relevant in today’s digital world? Believe it or not, there are real-world examples of how businesses are building credibility, driving engagement, and standing out from competitors using print advertising.
In this episode of The Agency Blueprint, I’m joined by Jesicca Embree to dissect the biggest misconceptions surrounding print media marketing. Jessica is the Creative Director at Tulip Media Group and co-author of the Amazon bestseller Double Sales/ Zero Sales People. She has over a decade of experience in both print and digital marketing.
Listen in to learn how print media helps professionals become thought leaders, deliver value-driven content, and leverage word-of-mouth marketing. You will also learn how to identify and target your ideal customer, aligning marketing efforts with the buyer's journey using print media.
Key Questions:
- [01:41] What are the biggest misconceptions about print marketing in today's digital-first business landscape?
- [03:40] How exactly can businesses or agencies leverage print media to drive both physical and digital engagement?
- [05:20] What makes printed magazines and newsletters effective tools for building authority and client trust?
- [07:25] Why does creating a magazine seem so daunting, and is it really that time-consuming or complex?
- [09:03] What considerations should someone make when thinking about launching a print program for the first time?
- [11:03] How can you avoid being too "salesy" in print marketing and instead guide readers through a natural decision-making journey?
- [16:27] When your campaigns fail, is it because your messaging talks too much about you and not about your customer?
- [19:53] What is the initial test volume you would need to be considering for a print campaign to be successful?
What You’ll Discover:
- [01:46] Jessica on why print continues to offer unique advantages like visibility in the digital age.
- [03:10] How physical books and mail trigger higher recall and user engagement than digital formats.
- [03:53] How businesses can use print media not only to provide value but to lead readers toward digital actions.
- [05:16] How magazines help businesses establish authority, share relevant checklists, and spotlight clients to build community trust.
- [06:42] The types of industries best suited for print such as associations and real estate professionals.
- [07:50] Jessica explains Tulip Media’s streamlined, all-inclusive publishing process.
- [09:21] Why anyone starting a print campaign should get clear on goals, audience pain points, and desired actions.
- [11:26] Why identifying where a customer is in the buyer’s journey can help determine your messaging.
- [13:59] Examples of trackable marketing metrics and how even niche businesses benefit from value-driven print content.
- [15:43] How digital and print can be integrated through things like downloadable reports and SEO blog repurposing.
- [16:51] Why focusing too much on your brand instead of your audience leads to a failed campaign.
- [20:13] A strategy for determining campaign frequency and why you should start a print campaign with your current client list.
Connect with Jessica: