Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this year’s hits and misses from the big game’s ads. She joins h ... Show More
Yesterday
Possible: Steve Kerr and Kris Brown on leadership and purpose in sports
<p>What does it take to turn tragedy into advocacy, and advocacy into lasting change? This week, Reid and Aria are talking to Warriors head coach Steve Kerr and Kris Brown, president of Brady, the nation’s oldest gun violence prevention organization. Together, they explore how sp ... Show More
1 h
Feb 2025
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One)
Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes ... Show More
32m 16s
Feb 2025
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two)
Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing to ... Show More
32m 44s
Feb 2025
How to Spot Effective Super Bowl Ads
A 30-second Super Bowl spot now costs over $7 million—a 337% increase since 1999. But does this massive investment drive real results? And what separates the memorable ads from the forgettable ones?<br /><br />Elena, Angela, and Rob explore what makes Super Bowl ads effective, fr ... Show More
25m 59s
Mar 2025
Nicole Parlapiano (Tubi) | Swing Big on Brand Building
<p>Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.</p><p>When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-o ... Show More
58m 42s
Feb 2025
Nerd Alert: What Makes a Great Super Bowl Ad?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore what ... Show More
12m 12s
Oct 2024
The Best Content Right Now for Brand Campaigns
Sarah Early, Head of Emerging Platforms, Entertainment and Culture, at UTA, delves into content and brand activations. Often, brands hastily chase after the latest influencer or trendy platform, but these strategies tend to yield short-lived results. Instead, effective campaigns ... Show More
16 m