Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this year’s hits and misses from the big game’s ads. She joins h ... Show More
Apr 21
A first look at Samsung’s blueprint to win the AI era, with Mauro Porcini
AI redefining how products are both built and experienced, and Samsung is reimagining its place in the tech ecosystem. As Milan Design Week gets underway, Samsung's president and chief design officer Mauro Porcini pulls back the curtain on the company’s new design manifesto, and ... Show More
33m 54s
Apr 14
LIV Golf’s gambit to rewrite global sports, with Scott O’Neil
Scott O'Neil has run NBA and NHL franchises. Now he's betting on a golf revolution. The LIV Golf CEO joins Rapid Response to reveal what it really takes to disrupt a legacy sport, the unique pressures of answering to Saudi Arabia’s sovereign wealth fund, and why golf may be the m ... Show More
31m 52s
Feb 2025
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One)
Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes ... Show More
32m 17s
Feb 2025
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two)
Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing to ... Show More
32m 45s
Feb 2025
How to Spot Effective Super Bowl Ads
A 30-second Super Bowl spot now costs over $7 million—a 337% increase since 1999. But does this massive investment drive real results? And what separates the memorable ads from the forgettable ones?<br /><br />Elena, Angela, and Rob explore what makes Super Bowl ads effective, fr ... Show More
25m 59s
Mar 2025
Nicole Parlapiano (Tubi) | Swing Big on Brand Building
<p>Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.</p><p>When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-o ... Show More
58m 42s
Jul 2024
📺 “$4.7B for NFL fans” — NFL Ticket’s lawsuit loss. Grindr’s AI wingman. The Return of the Billboard.
The NFL just lost an antitrust lawsuit over how you watch the NFL… so fans are getting paid.Every dating app stock is down except for Grindr… because Grindr’s got an AI wingman.And Billboards are back, baby… we’ll tell you how in an age of digital ads, Billboards are big.Plus, if ... Show More
23m 23s