How does creating content actually help you land more speaking engagements? And how do speaking engagements fuel your content strategy? In this episode, I’ll show you exactly how these two powerful tools work together to build your authority, visibility, and business growth.
You will learn:
Timestamps & Highlights:
00:02 — How content helps you land speaking engagements
00:30 — The “catch-22” of booking speaking gigs without previous experience
01:00 — Building authority through content
02:07 — Why having a clear message matters in both speaking and content
02:40 — The importance of capturing footage when you speak
03:14 — How to repurpose speaking footage into valuable content
03:43 — Why showing yourself in a position of authority builds credibility
04:15 — How to decide what topics to speak on (and how it aligns with your content strategy)
05:17 — Becoming a thought leader through consistent content
05:48 — Why building authority leads to inbound opportunities
06:50 — How speaking and content feed each other — a virtuous cycle
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