If you’re in the thick of building, scaling, your pivoting your business or your career: LISTEN UP! (Yes, in all caps!)
This episode is for you.
Today’s guest is sharing a blueprint on how to grow, pivot, and scale successfully (even if you’re literally starting from scratch.)
Nancy Twine is the founder of the natural haircare company Briogeo. She’s also an entrepreneur, investor, and advisor. She made a courageous pivot from a high-powered career on Wall Street to launching a successful beauty brand (at Sephora, no less!)
So today, we’re talking about the business of the business.
Nancy so graciously opens up about the early days of building Briogeo, the hurdles she faced while changing careers, and the bold go-to-market strategies she deployed when first building her brand.
And the best part? Nancy goes DEEP into how she built her business by meeting tons of the right people… one step at a time.
Click play to hear all of this and…
(00:03:13) How to transition into a new career path (even if your current one is already uber-successful)
(00:07:01) Nancy’s approach to social media as an early adopter of influencer marketing
(00:15:12) Developing authentic influencer partnerships and why authenticity WINS in brand collaborations
(00:17:33) Nancy's journey of bootstrapping her business (and landing a partnership with Sephora early on!)
(00:19:31) What to do when you need to take additional funding (even if your business is scaling rapidly)
(00:20:23) Why you need to be aligned with investors, not only financially but in values and vision
(00:21:42) How to respond to sudden market changes
(00:26:29) Nancy's perspective on what it really means to build a legacy and how you can start building it TODAY regardless of where you are in your journey
(00:27:01) Why mentorship and listening to other people’s stories opens up your perspective to what’s possible
(00:29:10) How to shift your mindset if you’re struggling with comparing your business to someone else’s
(00:32:01) Nancy’s three-step process to developing leaders on your team
(00:35:36) The importance of resilience and self-wellness for entrepreneurs in the 0 to 1 phase
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For full show notes, visit jasminestar.com/podcast/episode462
Connect With Nancy:
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