logo
episode-header-image
Jun 23
35m 42s

Most Advertisers Get Audience Bid Adjust...

Chris Schaeffer, Certified Google Ads Specialist
About this episode

This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a successful B2B search campaign when you can't find the right traffic.


Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/ 

Watch this episode on YouTube: https://youtu.be/yj0we6WrfRQ

Submit a Question - https://www.paidsearchpodcast.com

Up next
Jul 7
Cookie Consent Explained from a Google Ads Perspective (Episode 470)
Joey Bidner discusses what Google Ads advertisers need to know about consent mode. You’ll learn why it is important for any website utilizing paid ads on Google!Try Opteo for free for 28 days - https://opteo.com/pspConcent Mode Partner Support: https://cmppartnerprogram.withgoogl ... Show More
27m 54s
Jun 30
The Budget Bulls-Eye Principle (Episode 469)
Do you know the right time to increase your budget? Is your budget causing your campaign to fail? In this week's episode Chris Schaeffer discusses a new principle that new Google Ads advertisers must understand about choosing the right budget in Google Ads. If you budget is too s ... Show More
22m 33s
Jun 16
My Favorite Google Ads Script (Episode 467)
This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords this is a great tool to manage your negative keywords.Try Opteo for free for 28 day ... Show More
40m 18s
Recommended Episodes
May 12
Ep. 352: It’s Okay to Slow Down
When we think about important accomplishments, we think about grinding through long hours of work. But is this really necessary? In this episode, Cal turns to the lives of two famous authors to argue that sometimes a slow and steady approach can work just as well in the end, whil ... Show More
1h 9m
Jun 18
Managing chaos, feature bloat, and other listener questions
In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson answer a fresh round of listener questions. They share how they stay focused when new ideas pop up, how structured work periods lead to steady progress, and why they’re careful a ... Show More
22m 58s
Oct 2024
Understanding how users experience your website
Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget? In this episode of Search Off the Record, we're learning all about user experience research (UXR) and how getting a ... Show More
37m 10s
Jan 2025
Robinhood’s 'comeback' and big plans for 2025 with co-founder and CEO Vlad Tenev
Instead of our usual Friday news rundown, we’re bringing you a conversation about what Yahoo Finance dubbed the “comeback stock of the year” - Robinhood. TechCrunch Editor in Chief and General Manager Connie Loizos chatted with Robinhood’s CEO and co-founder, Vlad Tenev, about th ... Show More
40m 49s
Mar 2025
Episode 454: Tracking productivity? and my CTO is ChatGPT
In this episode, Dave and Jamison answer these questions: I’m a manager on a Product team. I’ve been asked by upper management to measure “story points completed per developer per sprint” and display the results publicly each sprint to motivate lower-performing employees. I expla ... Show More
28m 11s
Oct 2024
4 questions Shreyas Doshi wishes he’d asked himself sooner | Former PM leader at Stripe, Twitter, Google
Shreyas Doshi is a former product leader at Stripe, Twitter, Google, and Yahoo. He’s now a full-time advisor and coach to founders and executives. Shreyas is known for his incredibly insightful writing on products, which has garnered him a passionate following in the PM and start ... Show More
45m 34s
Jul 2024
Google AI Overviews DECREASE to an All Time Low!
This week’s Niche Pursuits News Podcast features Jared and guest host Morgan Overholt, who dive directly into the latest news stories, share their side hustles, and talk all about some weird niche sites. The first thing they dig into is news that AI Overviews is only appearing fo ... Show More
1h 3m
Dec 2024
How to Turn Around An Underperforming Campaign
Skip Wilson, CEO of Draft Advertising, delves into transforming advertising performance. Before diving into strategies to turn around an underperforming campaign, it's essential to pinpoint the root causes. However, many marketers make the mistake of blaming channels for poor per ... Show More
20m 23s
Jul 2020
E58 Avoid the Dreaded Yearly Performance Review Cycle, Use Radical Candor and Micro-Reviews
Do you struggle with Performance Reviews each year? Perhaps you are a PM without direct reports and you are asked to provide feedback on project team members performance or a new manager unsure how to be effective for your team. In this episode we have an informative chat with Ch ... Show More
1 h
Nov 2022
Want Ads To Perform? Be More Specifc.
Who are your ads talking to? If you can't answer that question with real specificity, it's pretty unlikely that those ads will perform well. And in this episode, Andrew explains how to connect the specific value your product provides with the specific customers you're trying to s ... Show More
25m 16s
Listen to millions of songs and podcasts on Anghami