Who are your ads talking to?
If you can't answer that question with real specificity, it's pretty unlikely that those ads will perform well. And in this episode, Andrew explains how to connect the specific value your product provides with the specific customers you're trying to sell to.
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) ... Show More
Apr 2022
7 Items That Have The Greatest Impact On Response To Advertising (2 of 2)
<p>Are your ads leaving the intended impression? Or are they disregarded after a glance?</p> <p>Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increa ... Show More
41m 59s
Dec 2020
YouTube Ad Targeting: What Marketers Need to Know
Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences? To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps mar ... Show More
43m 58s
<p>Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible? To explore how to create persuasive video ads that convert, I interview Kevin Anson.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> < ... Show More
<p>Ready for some actionable tips? Let's revamp your ads for better results.<br/><br/>Take my buddy Nolan's lawn care ad as a case study. While it's well-intentioned, it's heavy on features and light on benefits. <br/><br/>So let's flip the script.<br/><b ... Show More
<p>Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? To explore how marketers can embrace emotions in their ads to improve their results, I interview Nick Theriot.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </stro ... Show More
