Who are your ads talking to?
If you can't answer that question with real specificity, it's pretty unlikely that those ads will perform well. And in this episode, Andrew explains how to connect the specific value your product provides with the specific customers you're trying to sell to.
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) ... Show More
Jul 4
This eCom Operator Is Quietly Making 8 Figures in Profit (Ft. Roman Khan)
MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com.INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, ... Show More
45m 11s
Jul 1
Inside An 8-Figure Dog Brand Exit – What Made It Sellable (Ft. Bill D'Allesandro)
INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANEL ... Show More
48m 21s
Apr 28
The Often Missed Internal Selling Your Prospects Are Failing At | Todd Rychecky - 1893
Selling a product to a single customer can be challenging, but what happens when they need to advocate for your product within their organization internally?Their internal selling efforts often fall short, causing deals to stall or fail. That's why I've brought in Todd Rychecky, ... Show More
31m 33s
Jun 2024
How adverts use psychology to win you over
In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. Join the free Science of Persuasion Course: h ... Show More
16m 49s