Beyond ‘Good’: Creating Client Experienc...

The business world is changing fast. AI is reshaping how customers search, buy, and connect — but most companies are still stuck in old habits, missing the human magic that actually builds loyalty.

At the same time, too many businesses are confusing efficiency with excellence. They’re chasing five-star reviews that may not mean what they think they do, and ticking boxes while their customers quietly drift away.

My guest today, Steven Van Belleghem, has spent over a decade helping companies level up their customer experience — and he’s here to show you how to stay relevant when "good" just doesn’t cut it anymore.

Steven is a bestselling author, global keynote speaker, and trusted advisor to brands that want to balance tech innovation with human connection. 

He’s also walked the talk on over 1,000 stages around the world, and has a refreshingly honest take on what it takes to create moments that matter — both in business and on stage.

If you want to future-proof your brand, wow your customers, and connect with audiences in a way that gets remembered and rewarded… this episode is for you.

What you’ll discover:

• What’s broken in how most companies connect with customers today (and how to fix it)
• What it really means to be "great" in a world where "good" is everywhere
• Why customer experience inflation is giving companies a dangerous false sense of security
• What today’s customers want beyond just product and service – and how to give it to them
• Real-world examples of brands balancing digital convenience with human warmth
• How Steven built a global speaking career from a research job (and a Microsoft invite!)
• The surprising key to building lasting audience connection from the stage
• Whether AI, apps, or interactivity belong in live talks (and Steven's refreshingly honest take)
• Why you don't need to be flawless on stage to be unforgettable
• The #1 mindset shift that will help you speak with heart, not just polish

Enjoy!

If you'd like to watch the interview on YouTube, you can do that here>>

All things Steven:

Website: https://www.stevenvanbelleghem.com/

LinkedIn: https://www.linkedin.com/in/stevenvanbelleghem/

Books & Resources*:

The Offer You Can’t Refuse by Steven Van Belleghem

Speaking Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

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