Here is another solo episode, especially for those who are selling innovations. You see, selling innovative products may be hard because customers are not familiar with them yet. In the context of sales, this means the feeling of unfamiliarity carries a feeling of risk, and customers don’t want risks. They need assurance they’re going to buy something of value.
This is why in this episode, I break down the 3 things that you need to do to sell innovation. It doesn’t have to be hard. All you have to do is be strategic in the actions you take and mindful of the principles that influence you.
Let’s listen to this episode and sell innovations to the world!
In this Episode:
[00:01 - 01:12] Opening Segment
[01:13 - 09:02] Selling Innovation
[09:03 - 09:59] Closing Segment
Tweetable Quotes:
“Innovation is going to disrupt your customer’s current behavior.” - Greg Rice
“Focus on the benefits that are important to the customer.” - Greg Rice
Resources Mentioned:
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Want more help with your digital marketing? Go to my website https://gregjrice.com/inflection/ and let’s have a conversation.
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