How do you create compelling ad copy, research your avatar, and generate high-performing creative—without burning out or hiring a team of specialists? In this live replay from The Smart Marketer Show, Molly Pittman and Pep Hufen walk you through Smart Marketer's complete AI workflow.
You'll learn how to use ChatGPT for deep customer research, how to write high-converting hooks in minutes, and how to train AI to write like your brand. Pep also shares how Meta's new tools are reshaping creative testing and what that means for marketers in 2025.
"AI is not replacing us. It's a tool to accelerate things that we intuitively already know pretty well." – Pep Hufen
Whether you're AI-curious or already experimenting with automation, this episode is your tactical guide to doing more with less—without sounding robotic.
How to use ChatGPT's Deep Research function to save hours of manual work
A proven prompt structure for generating customer hooks, ad copy, and strategy
How to build and deploy a brand-specific voice prompt for AI content
Why Meta's AI tools work best after you write strong original copy
How to build your own custom GPT based on brand data and writing samples
What LLM SEO is—and how it's already impacting eCommerce traffic and sales
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00:00:00 – Welcome & Episode Overview
Molly introduces Pep and sets up what you'll learn in this AI-focused episode: real tools, tactical examples, and Smart Marketer's own workflows.
00:07:04 – The Mindset Shift: AI as a Mentor
Pep shares how he uses ChatGPT as a thought partner—not a search engine—and why this shift is essential for marketers today.
00:11:17 – What You'll Learn in This Episode
A clear summary of the episode's value: research, messaging, creative, and how to implement AI inside your workflow.
00:20:45 – Deep Research Prompt Walkthrough
A full demo of Smart Marketer's "Research Hook" prompt, showing how to use ChatGPT's Deep Research feature for customer insights and hooks.
00:29:51 – Evaluating & Refining AI-Generated Hooks
Pep walks through the outputs, discusses emotional triggers, and how to ask ChatGPT for stronger, more nuanced messaging.
00:34:34 – Training ChatGPT with Your Brand Voice
Step-by-step instructions to upload your writing samples, build a reusable prompt, and get ad copy that sounds like your brand.
00:41:23 – Meta AI Copy Variations: Real Results
How Meta's ad variation tools stacked up in real campaigns—and why quantity is the new creative strategy.
00:56:27 – AI Search Optimization & The Future of Commerce
Final segment on how LLMs are changing discovery, why 8% of ecommerce purchases now come from AI, and how to prepare your store.
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