This is part two of two where Ralph and Lauren break down the most important digital marketing trends shaping 2025, from the evolution of search platforms and the rise of AI-driven personalization to the growing impact of AR, VR, and in-app shopping. They talk about how data privacy laws are changing the game and why zero-party data and automation will be critical for staying ahead. Ralph and Lauren use real examples and forward-looking ideas to look deeper into what’s next for marketers and how to adapt to a landscape that is quickly shifting.
Chapters:
- 00:00:00 - Opening the Gateway: A Fresh Take
- 00:00:11 - Forecasts & Flashbacks: A Look at 2024 vs. 2025
- 00:01:18 - Cracking the SEO Code in the AI Era
- 00:02:06 - The Shift in Search: Platforms of Tomorrow
- 00:03:39 - Voices in the Void: Smart Devices Reshaping Search
- 00:05:00 - Social Media’s Unexpected Role in Search Evolution
- 00:11:16 - Privacy, Permissions & the Zero-Party Data Play
- 00:17:44 - Personalization’s Next Frontier: Data Meets Connection
- 00:20:31 - AR and VR: Beyond the Buzzwords
- 00:23:36 - Shopping 3.0: Experiential Commerce Unveiled
- 00:24:09 - Your Digital Butler: Personalized Shopping Assistants
- 00:26:00 - Data as the New Currency in Retail
- 00:28:20 - Wearables: Where Tech Meets Retail
- 00:28:50 - Boundaries Redefined: Geo-Fencing’s Dual Edge
- 00:31:57 - Swipe, Click, Buy: In-App Shopping Gets Smarter
- 00:34:05 - Group Deals & Real-Time Shopping Frenzies
- 00:39:25 - Wrapping Up: Peering Into the Future
LINKS AND RESOURCES:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!