The digital landscape is moving fast, but Smart Marketer is staying ahead. This is part 1 of a 4 part series about what is working right now halfway through 2025 in direct to consumer marketing. In this tactical check-in, Molly Pittman and John Grimshaw share five strategies that are helping businesses generate better results in 2025. Whether you're working on ads, funnels, or creative, this episode gives you practical ideas to tighten up your offers, test smarter, and set up growth for the next six to twelve months.
“People want the prescription. People want to be told what to do for the scenario that they are in or the outcome that they want.” – Molly Pittman
Why low-cost digital offers are outperforming free trials for customer acquisition
How bundling products into systems increases AOV and simplifies the buying journey
The evergreen category page strategy that lifted revenue by 22%
How employee-generated content is helping brands connect more authentically
Practical Meta creative testing tips that are working right now
What AppLovin is and why it’s a promising new platform for businesses
Smart Marketer – smartmarketer.com
Smart Marketer Summer Sale – smartmarketer.com/summer
Pretty Farm Girl Skincare – prettyfarmgirl.com
RedDrop Products – tryreddrop.com/collections/all-products
BRĒZ Functional Beverages – drinkbrez.com
Apply for AppLovin Beta – smartmarketer.com/applovin
Omnisend – smartmarketer.com/omnisend
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00:00 – Episode Intro & Mid-Year Marketing Insights
03:23 – Host Updates, Business Context & Episode Framing
07:01 – Why Marketing Trends Mirror Business Performance
09:57 – Strategy Behind Seasonal Offers and Bundling
12:22 – Using Slow Periods to Prepare for Peak Growth
15:29 – Tip #1: Digital Products with No COGs
22:47 – Tip #2: Sell a System, Not a Single Product
30:02 – Tip #3: Landing Page Strategy for Higher Conversions
32:50 – Tip #4: Use Simple Pages to Guide the Customer Journey
36:47 – Tip #5: Winning Creative Types in Paid Traffic
44:20 – Bonus: Structuring Creative Testing for Performance
47:27 – Outro: Preview of Retention & Email Marketing Episode
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