Welcome back to The Girls in Marketing Podcast!
In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) to the newest updates from Canva’s Create event. We’re also breaking down the Gen Z trends that brands really need to pay attention to including ethical branding, social media habits and travel inspiration.
Along the way, we unpack Meta’s legal drama with the FTC, Instagram’s lockable posts experiment, Ben & Jerry’s unapologetic activism, Pepsi’s ongoing identity crisis, and why everyday marketers deserve more credit. It’s a packed episode full of branding insights, big ethical questions and a reminder that marketing is constantly evolving and Gen Z is leading the charge.
Let’s get into it.
Chapters:
00:00 Introduction and Major Marketing News
01:02 Canva Create Event Highlights
05:23 Meta's FTC Challenge and Its Implications
06:57 Instagram's Lockable Posts Experiment
10:06 Gen Z Travel Trends and Social Media Influence
16:06 Guess the Brand by Their Mission Statement
23:03 Personal Touch in Jewelry Branding
23:52 Ben & Jerry's Social Mission
24:38 Pepsi's Challenging Brand Identity
29:18 AI Doll Trend: Fun or Ethical Dilemma?
36:59 L'Oreal's 'Never Your Fault' Campaign
40:40 Celebrating Everyday Marketers
43:55 Podcast Wrap-Up