This sexy seltzer started out more than 40 years ago as a Wisconsin breweryâs quiet, nonalcoholic spinoff. Throughout the 80s and early 90s, LaCroix remained the low-key, low-cal fave of Midwestern Little League coaches and soccer moms. But then, LaCroix hit its strideâand its second act, reborn as the trendy choice of Hollywood writers, Instagram influencers, and diet gurus. So, what caused this gobsmacking glow-up? Would you believe it was all thanks to a quirky former construction worker and his obsession with âchaos cursiveâ? Find out how LaCroix disrupted the beverage scene and kicked off a $30B global sparkling-water Renaissance⊠plus, our quest to find the proper pronunciation of âpamplemousse.â Hereâs why LaCroix is the best idea yet.
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