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Chances are youāve got a bottle of Sriracha chilling in your fridge right now, but have no idea who invented it ā and the spicy story of how he did it.Ā Entrepreneur David Tran fled Vietnam in the late 70s, smuggling gold bars into the US to start his venture - selling hot sauce out of a van. Little did he know his thick, spicy red jalapeƱo concoction would make him the worldās first hot sauce billionaireā¦ without ever spending a single dollar on advertising (FYI: Kraft dropped $750M on marketing alone in 2023). For over 40 years, Davidās stayed laser-focused on making āa rich manās sauce at a poor manās price.ā But when massive pepper shortages threatened the entire business, he faced a choice more painful than Tabasco on a paper cut. Find out how David puts āCoās before Proāsā (customers before profits)...and why Sriracha is the best idea yet.
Spotify Poll:
Best Dish to Spice Up With Sriracha?
Pho, Scrambled Eggs, Fried Rice, Burritos, Pizza, Ice Cream,Ā Srirachaā¦ on Sriracha
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