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Chances are youâve got a bottle of Sriracha chilling in your fridge right now, but have no idea who invented it â and the spicy story of how he did it. Entrepreneur David Tran fled Vietnam in the late 70s, smuggling gold bars into the US to start his venture - selling hot sauce out of a van. Little did he know his thick, spicy red jalapeño concoction would make him the worldâs first hot sauce billionaire⊠without ever spending a single dollar on advertising (FYI: Kraft dropped $750M on marketing alone in 2023). For over 40 years, Davidâs stayed laser-focused on making âa rich manâs sauce at a poor manâs price.â But when massive pepper shortages threatened the entire business, he faced a choice more painful than Tabasco on a paper cut. Find out how David puts âCoâs before Proâsâ (customers before profits)...and why Sriracha is the best idea yet.
Spotify Poll:
Best Dish to Spice Up With Sriracha?
Pho, Scrambled Eggs, Fried Rice, Burritos, Pizza, Ice Cream, Sriracha⊠on Sriracha
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