How does a humble cup of noodles become a global icon and a multi-billion dollar brand? The story behind Cup Noodles is packed with unexpected lessons, and this episode uncovers the business brilliance that made it happen.
Aug 12
🍜 Instant Ramen: The Incredible, True Story of “Mr. Noodle” | 44
It’s postwar Japan, and entrepreneur Momofuku Ando has lost everything—his business, his home, and his savings. In fact, the whole country has been ravaged by air raids, and people are hungry. But when he stops at a black-market noodle stall and watches desperate people line up f ... Show More
41m 41s
Dec 2024
From Dishwasher to $25M Empire (Replay)
<p><span style="font-size: 10pt;">How did a former dishwasher turn a humble start into a multi-million dollar eCommerce empire? Santiago Roa, founder of Culiau.com, joins the show to tell us how he did just that, opening up about his incredible journey from washing dishes to revo ... Show More
51m 43s
Jan 2025
Why That Worked #4: Football—Why It Became America's Favorite Ritual
<p>Exciting news, Hero Makers! We're sharing a new episode of <em>Why That Worked – Presented by StoryBrand.AI,</em> with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those ins ... Show More
35m 26s
May 2025
How to Turn One Restaurant into a National Brand | Ep 886
In this episode of The Game, Alex (@AlexHormozi) helps Calvin and Air, owners of a $3.5M Thai restaurant, strategize their second location launch. From boosting weekday sales and alcohol revenue to creating scalable systems, this is a masterclass in turning a great product into a ... Show More
53m 4s