Are You A Frequent Flyer?

In the deregulated skies of the 1980s, airlines needed new ways to make customers feel special. Enter the first major frequent flyer program, American Airlines’ AAdvantage, on 1st May, 1981. Bob Crandall built a powerful data system to track and process his customers’ miles, giving American a huge head start whilst rivals scrambled to copy his idea. Suddenl ... Show More