Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros.
Neem London was founded in 2021, and sells via its Shopify store & London shop. They now are doing £400-£500,000 a year.
Hit PLAY to hear:
- 💰 Steal this! The exact Klaviyo flows that BOOSTED conversions (and how to set them up).
- 👋 Ditch Zuck? How this brand scaled without spending on Meta ads (yet!) 🤯
- eCommerce SEO is NOT dead: Simple tweaks for ranking higher & getting found 🔍
- 🎪 Pop-up shop SECRETS: Turn events into a customer goldmine 💰 (bananas & treasure maps??)
- 🤫 Untapped traffic: Why you're sleeping on YouTube Shorts & Pinterest for sales
- 😬 The #1 mistake eCommerce stores make with physical locations (don't let this be you!)
Key timestamps to dive straight in:
[03:53] Store Relocation and Expansion Strategy
[07:11] The Challenges of Fixed Costs
[13:39] "Creating a Welcoming Store Atmosphere"
[15:02] Evaluating Customer Acquisition Costs
[19:18] Strategic SEO & Branding Focus
[22:36] Listen to Nick’s Top Tips!
Full episode notes here: https://ecmp.info/540
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