On today’s episode, author and speaker Robert Cialdini reveals the science behind the Persuasion Principle of reciprocity — people are more likely to give back to those who have given to them first.Source: BX2015: Words that matterHosted by Sean CroxtonFollow me on Instagram
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Yesterday
Les Brown: "If You Don't Use It, You Lose It."
Les Brown delivers a charged lesson on talent, power, and refusing to count yourself out. In this fired-up talk, he explains why unused ability disappears, what actually stops people who insist they lack money and contacts, and why mastering one thing beats dabbling in ten. This ... Show More
10m 52s
Aug 21
John Addison: "Find What You're Good At Without Trying, and Then Try It."
John Addison shares a practical lesson on strengths, wiring, and the ceiling on your weaknesses. In this grounded talk, he explains why working harder on what you're bad at rarely pays off, how one unprepared moment in fifth grade revealed his gift, and why the right people aroun ... Show More
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Aug 20
Lou Holtz: "Happiness is Nothing More Than Having a Poor Memory."
Lou Holtz shares a lesson on leadership, standards, and why maintaining what you built is how you lose it. In this direct talk, he reveals the four things every person needs, the three rules he's used with his teams and his children, and the insecurity he had to admit to in his o ... Show More
12m 26s
Aug 2024
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in ... Show More
47m 6s
Mar 2023
The Godfather of Influence, Dr. Robert Cialdini
In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, i ... Show More
38m 30s
Sep 2021
How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164
<p>My guest today is Robert Cialdini, PH.D. He’s an award-winning behavioral scientist who is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any ... Show More
1h 55m
Sep 2024
379. Reciprocity - A Key Ingredient in Influence
<p>In Robert Cialdini's book influence, he shares a story about how restaurants servers learned how to increase their tips by giving mints to their customers.</p> <p> </p> <p>In this epsiode, Brian breaks down the concept of reciprocity, how you can develop it, and how to leverag ... Show More
7m 12s