logo
episode-header-image
Apr 2025
44m 56s

How are web standards made?

Google
About this episode

Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet's governing bodies. From the IETF to the W3C, learn about the consensus-driven processes that shape the web. Find out why these standards are crucial for ensuring a consistent and reliable online experience.

Resources:

Episode transcript →  https://goo.gle/sotr089-transcript 

 

Listen to more Search Off the Record → https://goo.gle/sotr-yt

Subscribe to Google Search Channel → https://goo.gle/SearchCentral

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

 

#SOTRpodcast #SEO

 

Speakers: Lizzi Sassman, John Mueller, Martin Splitt, Gary Illyes
Products Mentioned: Search Console - General

 

Up next
Aug 21
Lazy loading demystified
Optimize your website's performance with lazy loading techniques. In this episode, John Mueller and Martin Splitt discuss lazy loading, and its SEO implications. Find out how lazy loading affects indexing, ranking, and Core Web Vitals. Whether you're using native lazy loading or ... Show More
24m 31s
Aug 7
SEO for photographers: websites, social media, and Google Search
In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and photography enthusiast, dives into the challenges of building a photo ... Show More
31m 18s
Jul 24
How does CSS affect SEO?
Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical tips for ensuring your CSS enhan ... Show More
38m 1s
Recommended Episodes
Feb 2025
How AI Search Is Changing The SEO Industry
Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google's AI-driven search ... Show More
14m 30s
Apr 2025
Will Traditional Keyword Research Become Obsolete In An AI Search World?
Keyword research faces significant evolution in the AI search era. Chris Andrew, co-founder and CEO of Scrunch AI, explains how traditional keyword targeting must adapt as search fragments across multiple AI platforms. He outlines how single keywords now expand into countless pro ... Show More
3m 36s
Jul 2024
SEO 2.0: How to Trick Google and Rank AI Content ft. Greg Isenberg
Episode 16: How is AI transforming the future of SEO and job markets? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by innovator Greg Isenberg (https://x.com/gregisenberg), founder of Late Checkout and Boring Marketer. Greg hosts “The ... Show More
49m 14s
Aug 2024
Why Google search isn’t going anywhere anytime soon (from The Next Wave)
Is Google's dominance in search engines at risk with the rise of generative AI models? In this episode from The Next Wave, a podcast we think you'll like, hosts Matt Wolfe and Nathan Lands dive in to the conversation with Bilawal. They explore the potential challenges facing Goog ... Show More
50m 24s
Dec 2024
The Insane Inefficiencies of AI Crawlers - How to Get Shown on ChatGPT
E536: AI crawlers for generative AI companies like OpenAI or Anthropic or even Meta are REALLY inefficient. Crazy inefficiencies compared to Googlebot. And this means there’s actually a decent chance Generative AI can’t even access your pages and posts to learn off them. If the b ... Show More
19m 22s
Nov 2024
Google's View Of AI Content Revisited
CEO at Originailty.ai, Jonathan Gillham, revisits Google's view of AI content. In this episode, Jonathan shares his perspectives on: exploring the impact of AI on SEO and content marketing and the role of detection technology in understanding AI's authenticity. Show NotesConnect ... Show More
23m 42s
Aug 23
Integration of SEO and CRO departments into a single "search experience" team
In a world of AI search experiences, will impressions rise while clicks remain flat? Shaun Hinklein from Apollo.io challenges this assumption, arguing that Google's constant SERP experimentation suggests we'll see significant changes ahead. He predicts publishers will remain esse ... Show More
3m 48s
Apr 2025
Optimizing For Traditional Search Engines Vs AI Platforms
SEO professionals face a strategic dilemma between traditional search and AI platforms. Chris Andrew, Co-founder and CEO of Scrunch AI, explains why optimizing for both simultaneously is possible by focusing on human-centered content. He reveals how AI models access content in re ... Show More
4m 56s
Aug 2024
How Google's Generative Experience Reduces Site Traffic
Krista Brea, Senior SEO Manager at Morningstar, talks about Google's generative experience and its impact on site traffic. Although Google's generative experience hasn't been officially released, the company has been quietly preparing for AI integration with the recent removal of ... Show More
28m 33s
Oct 2024
The TED AI Show: Is Google’s reign over? The future of AI search w/ Perplexity CEO Aravind Srinivas
Whether finding a restaurant or fact-checking a new claim, search engines are one of the main avenues we use to navigate the world. So why are modern engines so clunky and frustrating – and how is AI already changing the infrastructure we use to access information on the internet ... Show More
35m 51s