Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London.
Steve shares his journey from sports journalism to media sales, the evolution of The Standard, the importance of storytelling, and the need for adaptability in the changing media landscape.
Amanda and Steve also chat about navigating redundancy, the impact of AI on media, the future of audience engagement and the importance of multi-platform strategies.
00:00 Introduction to Steve Cording and His Role
06:06 The Evolution of The Standard
08:49 Adapting to Change in Media
11:55 Team Dynamics and Learning
15:02 Skills and Adaptation in a Changing Environment
18:07 The Impact of AI on Media
21:07 Future Predictions for Media and Audience Engagement
26:30 The Importance of Affiliate Partnerships and Loyalty
27:18 Multi-Platform Strategies for Modern Brands
29:47 Adapting to Change
30:35 Support and Optimism for the Future
32:03 The Role of Sports in Media Engagement
32:57 Navigating Redundancies in the Media Industry
36:10 Transitioning from Editorial to Sales
39:06 The Role of Video in Sales Communication
41:03 Advice for Newcomers in the Industry
42:12 What Makes a Great Salesperson?
45:30 OnBD Quickfire Questions
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
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