We talk live with Zoe Fairbourn, Head of Branded Entertainment at Reese Witherspoon’s Hello Sunshine, Marc Gilbar, President of Brands & IP at Imagine Entertainment, Jack Verschleiser, Director of Business Strategy at Superconnector Studios, Aisea Laungaue, Global Partner, Executive Strategy Director at Anomaly, and Jen Costello, Global CSO at TBWA\Chiat ... Show More
Jan 18
The unexpected insight that fueled the Irish National Lottery
A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery. An insight, well produced, that followed three strategic pillars that actually make sense. Joining me are Enda Kelly, MD of Folk VML, Dublin and Karl Waters, Chief Creative Officer. A gre ... Show More
37m 16s
Jan 12
How Dr. Dre is putting swagger back in the Goodyear brand
The new executive team discovered that while the 125 year-old brand is recognized, it's not well known. And in a category dominated by me-too products, it was time to reset the Goodyear brand. Built on the platform "tires worth bragging about," the campaign uses Dr. Dre's "Still ... Show More
36 m
May 2024
Cuba Gooding Jr: Diddy, Assault Allegations & The Dark Side of Hollywood | PBD Podcast | Ep. 407
<p>Patrick Bet-David sits down one-on-one with actor Cuba Gooding Jr.
Cuba Gooding Jr., born in 1968 in The Bronx, New York, is best known for his Oscar-winning role as the charismatic Rod Tidwell in "Jerry Maguire" and his compelling performance in "Boyz n the Ho ... Show More
1h 40m
Mar 2025
Nicole Parlapiano (Tubi) | Swing Big on Brand Building
<p>Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.</p><p>When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-o ... Show More
58m 42s
Aug 2023
Craig Brommers (AEO) | A Lesson in Marketing to Generation Z
<p>Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associa ... Show More
51m 35s
Sep 2025
“We Dress The 0.001%” - Stefano Ricci: Inside The World’s Most EXCLUSIVE Luxury Brand | PBD Podcast | Ep. 643
Patrick Bet-David sits down with Stefano Ricci CEO Niccolò Ricci to go inside the world’s most exclusive luxury brand, famed for dressing the 0.001% with handcrafted Italian elegance, timeless design, and unmatched attention to detail.———🍋 ZEST IT FORWARD: https://bit.ly/ ... Show More
43m 1s