In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.'
Katie shares her journey from falling into sales at a young age to running her own successful marketing agency. They delve into the importance of human-centred, people-powered marketing in the age of AI, discuss content creation strategies, and provide insights on building a personal brand in business development.
Listen in for actionable advice and inspiring stories to elevate your sales game.
00:43 Meet Katie Street: Career Journey and Insights
04:30 The Power of People-Powered Marketing
06:33 Challenges and Strategies in Personal Branding
11:40 Creating Valuable Content for Your Audience
18:44 Effective Audience Engagement and Outreach
24:06 The Overwhelming Email Overload
24:36 Human-Centric Marketing Strategies
25:12 Company-Wide Marketing Efforts
26:39 The Future of Personal Branding
29:07 Gen Z and the Evolution of Sales
32:11 Creating Authentic Content
36:55 Quick Fire Questions with Katie
42:49 Conclusion and Final Thoughts
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
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