In the last episode, I shared some hidden gems on what prospects really want when they go on LinkedIn. I also provided some examples of how to engage with customers on the platform. But what I didn’t show you was how to turn these prospects into appointments. You’re going to find out in this part two series of my little LinkedIn rant.

Connect, Share, and Engage to Generate Leads on LinkedIn

If you remember from the last episode, I discussed how connecting and engaging with a prospect is better than the generic connecting and pitching method.
Connect with a prospect on LinkedIn, share relevant content there, and engage with those who engage with your content. Even if no one is commenting on your posts, still keep sharing.
Another idea is for you to comment on other content in the groups your ICP is in. Remember the data I shared on why people are on LinkedIn?
When you’re engaging and sharing content that your prospects are interested in, it helps you pop up in their news feeds more and become seen as an industry expert. When they become more familiar with you, they’ll be more likely to respond when you pitch.

Start a Newsletter

It’s never too late to start a newsletter, and don’t get lazy with it. Consider the questions and challenges your prospects are having and share solutions on how they can fix them in your weekly LinkedIn newsletter.
Doing this once a week will show you as a source of information for the industry. People are coming to you to become educated! I share how you can create weekly emails with ChatGPT without just copying and pasting.
Also, once you’re well connected with your prospect, shoot them a message asking for permission, and then pitch them your services. If you’re not sure how to do this, send me a connection request and ask how.

“Information from you allows you to engage with people on LinkedIn.” - Donald Kelly.

Resources

Connect and follow me on LinkedIn.

Do you need help with creating a podcast? Check out Bluë Mango Studios.

Join my LinkedIn Prospecting Course for more guidance.

Sponsorship Offers

This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey . We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:

HubSpot

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