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Jan 2025
16m 51s

Ep. 257- #1 LinkedIn Ads EXPERT Shares I...

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About this episode

In this episode of Do This, Not That, host Jay Schwedelson interviews AJ Wilcox, a LinkedIn ads expert and founder of B2Linked.com. They dive into the world of LinkedIn advertising, debunking myths, exploring strategies, and offering actionable insights for marketers aiming to leverage the platform effectively.

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Best Moments:

(00:40) Introduction of AJ Wilcox as a LinkedIn expert
(01:56) AJ's journey to becoming a LinkedIn ads specialist
(03:40) Dispelling myths about LinkedIn ads and their effectiveness
(04:56) Advice on how to start with LinkedIn ads and budget allocation
(07:15) Discussion on LinkedIn's new "predictive audiences" feature
(08:37) Insights on LinkedIn InMail effectiveness and best practices
(09:33) Addressing the challenge of obtaining business email addresses from LinkedIn leads
(10:54) Views on automation tools for LinkedIn outreach
(12:22) Tips for improving organic reach on LinkedIn
(13:48) The growing importance of video content on LinkedIn
(14:20) AJ's hypothetical plans if LinkedIn were to disappear
(15:21) Information on how to follow AJ Wilcox and his podcast

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Guest Bio:
AJ Wilcox is the founder of B2Linked.com, an agency specializing in LinkedIn ads. With over a decade of experience, AJ is recognized as one of the foremost experts in LinkedIn advertising. He also hosts the LinkedIn Ad Show podcast, sharing in-depth strategies and insights on leveraging LinkedIn for marketing success. AJ’s expertise stems from managing one of LinkedIn’s largest spending accounts globally and working closely with LinkedIn’s product team.

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