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Welcome back to The Girls in Marketing Podcast!
In this episode, we’re breaking down Instagram’s controversial AI-generated comments and exploring Google’s latest privacy move with shielded emails. We also dive into TikTok’s push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.
Plus, we’ve got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover’s bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health’s impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.
It’s a packed episode, filled with insights and campaigns!
Chapters:
00:00 Introduction
01:15 Instagram's AI Generated Comments
06:35 AI and Copyright Protection
10:31 Longer Videos on TikTok
14:21 Google's Shielded Email Update
17:06 Workplace Stress and Mental Health
23:55 Community Q&A
24:27 Top Tips for Growing a Corporate LinkedIn Page
26:28 The Importance of Organic Content on LinkedIn
29:10 Staff Picks: Noteworthy Campaigns
29:27 Jaguar Land Rover Rebrand: A Case Study
33:40 Advertising Week Europe Event
34:25 Brands Killing Their Products: A Trend?
40:28 Flo Health Campaign: Breaking Taboos
44:31 Creative Marketing on a Budget
46:38 Final Thoughts