Wondering how much of your personal life you should share in your business? 🤔 If you’re an entrepreneur, coach, or content creator trying to build a brand, attract clients, and increase sales through storytelling, this episode is for you!
In today’s video, I’m breaking down my Speak or Keep Formula—a simple framework that will help you decide:
✅ What personal stories to share in your content
✅ How to use storytelling in marketing to connect & convert
✅ Why storytelling is the secret to consistent content creation
✅ The key to turning your audience from lukewarm to BOILING HOT buyers!
Storytelling in business isn’t just about being entertaining—it’s about creating content that connects, educates, and sells at the same time. If you’ve ever second-guessed a post, deleted a personal story, or struggled with consistency, this episode will give you the clarity and confidence you need!
Timestamps:
00:00 Intro – Why storytelling is essential for entrepreneurs
01:20 The biggest mistake people make when sharing personal stories
03:45 How to decide what to share & what to keep private
06:10 Step 1: See Your Someone – Understanding your ideal customer
09:30 Step 2: Search for Meaning – Making your content relevant
13:00 Step 3: Sell the Payoff – Turning storytelling into sales
17:10 Why storytelling makes content creation easier & more consistent