This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube's ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works?
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Aug 2025
The New Marketing Playbook: Identity Over Algorithm
Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ... Show More
12m 27s
Aug 2025
🥸 “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.
Taco Bell is launching a new thing every month… because instant gratification is a recipe.Hertz is the 2nd biggest car-seller in America… and now it’s on Amazon.Bilt does credit cards, but also a comedy series? … Roomies is an example of Espionage Advertising.Plus, there is no “S ... Show More
22m 43s
Aug 2025
💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts
Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives overall revenue. He also shares simple tests to prove Meta's true value and clarif ... Show More
5m 18s
Jul 2024
📺 “$4.7B for NFL fans” — NFL Ticket’s lawsuit loss. Grindr’s AI wingman. The Return of the Billboard.
The NFL just lost an antitrust lawsuit over how you watch the NFL… so fans are getting paid.Every dating app stock is down except for Grindr… because Grindr’s got an AI wingman.And Billboards are back, baby… we’ll tell you how in an age of digital ads, Billboards are big.Plus, if ... Show More
23m 23s
Aug 2025
MSNBC Dumps the Peacock Logo & Job Certs Don’t Actually Pay Off
Episode 651: Neal and Toby chat about MSNBC’s changing of their logo and their name, now MS NOW, part of Comcast’s spin-off of cable channels. And, Soho House, the members-only private club goes…private. Next, non-degree job certifications were very popular during the pandemic ye ... Show More
29m 43s
Mar 2025
A PMax Campaign is Worth 10,000 Negative Keywords. Google Ads Increases the Limit of Campaign-Level Negatives.
This week on Marketing O’Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. ... Show More
59m 34s
Apr 2024
🤾 “$100M Duuuuudes” — Dude Perfect vs Disney. TikTok zucks Instagram. The secret to good corporate acquisitions.
TBOY Hotline Episode 2 is coming… Email us your question at nickandjack@tboypod.com — your business Besties gotcha back. (Subject line: “TBOY HOTLINE”) Dude Perfect, the sports stunt influencers, already have a smoothie line, a streaming show, board games, and a theme park — And ... Show More
22m 28s
Sep 2025
☎️ “No you hang up!” — Landlines’ comeback. SharkNinja’s influencer army. The Fed’s D-Day. +Nike/Nobu Sushi Club.
Landline phones are making a comeback, led by the brand Tin Can… and it’s because of Millennial parents.SharkNinja sells gadgets in 35 categories… and pays influencers $700M to promote them..The Federal Reserve announced an interest rate cut… and declared independence.Plus, Nike ... Show More
23 m
