Nerd Alert: How Media Channel Combinations Impact Performance| Listen on Anghami

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Let's Get Political (in Advertising)

Political ad spend is projected to hit $11.07 billion this election cycle, according to eMarketer. That's a 21.4% jump over the last midterm. And broadcast TV alone will claim more than half of it. This week, Elena, Angela, and Rob break down where that political money is flowing ... Show More

19m 19s

Oct 15

Nerd Alert: Do Brands Need Search Advertising?

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob question whether paying G ... Show More

8m 26s

Oct 13

Your Holiday Campaign is Already Late

By October, a quarter of shoppers are already hunting for gifts. That's 15 million more people than two years ago. If you wait until Q4 to launch your holiday campaign, you're late to the race. This week, Elena, Angela, and Rob unpack our 2026 holiday shopper trends report. They ... Show More

26m 26s

Apr 2024

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and ... Show More

41m 28s

Jan 2024

Enemies No More: Using Google and Meta Together for 10x Returns

What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limit ... Show More

32m 12s

Oct 2024

Strategy in Advertising and Marketing Today with Mazher Abidi

With Mazher's extensive experience in media and creative agencies, you'll gain insights into how to align strategy and tactics effectively. We’ll also cover the impact of AI on advertising strategies and the need for innovation in products and communi ... Show More

1h 4m

Nov 2023

The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels? In this special ... Show More

23m 15s

May 2023

Marc Abdo: Revealing marketing secrets you relate to. | Ep #13

In this episode of "Unlocking Marketing Magic," we take you behind the scenes of the world of brands. Join us as we reveal industry secrets and insights that will resonate with you. From smart tactics and innovative campaigns to the impact of AI and navigating brand mistakes, we ... Show More

29m 32s

Aug 2024

The 3 Most Important Marketing Performance Indicators™ & Why You Need Them

Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisi ... Show More

39m 45s

May 2025

Prof G on Marketing: How to Stand Out in a Saturated Market

Welcome to the first episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions on how to drive engagement in a ... Show More

18m 59s

Feb 2023

TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say

Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it.Listen in to hear how TV advertising can workin ... Show More

13m 53s

Jun 2024

Ins & Outs Of Powerful Product Marketing

VP, Product Marketing at Movable Ink, Anjali Yakkudi, the overlap between artificial intelligence and product marketing. In this episode of the MarTech Podcast, Anjali discusses the ins and out of powerful marketing, delving into marketing challenges around innovative pro ... Show More

16m 16s

Sep 2024

Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing. Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for ... Show More

17m 5s

Nerd Alert: How Media Channel Combinatio...