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Timestamps
[00:01:08] Challenges of April trading days
[00:05:43] Financial preparedness for the holiday season
[00:09:30] Monthly momentum in clinics
[00:12:07] Challenging the status quo
[00:16:10] Winter illnesses impact on clinic flow
[00:20:10] Improving clinic activity patterns
[00:25:54] Nurturing client relationships
[00:28:30] Client care continuity and engagement
[00:33:32] Booking appointments in advance
[00:36:02] Effective leave policy characteristics
[00:39:19] Reflecting on past marketing strategies
[00:43:09] Podcast listener success stories
In this episode we discuss the seasonal patterns that clinic owners face, with a specific focus on the challenges of April and the impact of public and school holidays. We dive into how getting across your annual rhythm and calendar can help you increase your monthly revenue, and how planning ahead can allow you to grow you clinic and enhance current patient experiences. We'll show you how to implement management plans and encourage rebooking to maintain continuity of care as well as the positives of fostering collaboration between admin and therapy teams to ensure seamless client journeys. Tune in for strategies on navigating these seasonal fluctuations and ensuring the success of your clinic year round
What You'll Learn:
🌟 Trading Days: Understanding the impact of public holidays and school breaks on your clinic's operations
💰 Financial Preparation: Tips on managing cash flow and accounts receivable to navigate quieter months
👥 Team Leave Policies: How to effectively manage staff leave to ensure clinic continuity
📈 Client Care: Strategies for maintaining client engagement and treatment plans during busy and slow periods
🔍 Marketing Strategies: What to do in advance to ensure a steady flow of clients, even in challenging months
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