Jenna Habayeb is Chief Brand Officer at IPSY/Beauty For All (BFA) Industries, a digitally native beauty tech company with a community of 20 million and growing. BFA is the parent company of the largest beauty subscription brands in the world, including IPSY, BoxyCharm, and Refreshments, as well as the brand incubator Madeby Collective. Jenna has been Chief B ... Show More
Mar 24
Diana Haussling (hello Products) | Leadership Lessons from a CMO Turned CEO
More and more CMOs are ascending to the CEO role. Starbucks, Hinge, Revlon, Avon, and Brinker International are all companies that have elevated former CMOs to CEO.Joining Jim this week is a guest who joins that group. Diana Haussling is the Chief Executive Officer of hello, the ... Show More
57m 41s
Mar 11
Sofia Hernandez (TikTok) | The Future of Marketing Belongs to the Curious
If culture moves at the speed of TikTok, then today’s CMO has to move just as fast. This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok. Since launching in the U.S. in 2018, TikTok has reshaped culture, content, and ... Show More
54m 56s
Dec 2024
How Glossier Maintained Brand Integrity While Scaling
Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital community around the brand. But after the company received its first major round of funding, G ... Show More
28m 59s
Apr 2025
[Stories of Success From Empower Alumni] How Carolina Wikstrom Aligned Business Goals with Personal Purpose
The Empower Stories of Success is a multi-part series featuring real conversations with Empower graduates who have built and scaled their businesses. In each episode, they share their journeys—the wins, the lessons, and the challenges they've overcome along the way. In Part 3, Je ... Show More
30m 41s
Oct 2024
The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison
Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's i ... Show More
28m 33s
Apr 2025
#337: Stop Overthinking, Start Doing: How This Founder Left Her 9–5 & Launched a Viral Wellness Brand with Katie Wilson, co-founder of BelliWelli
Katie Wilson is the co-founder of BelliWelli, a wellness brand transforming the digestive health space with delicious bars and easy-to-take fiber supplements.
Katie didn’t set out to start a wellness brand—especially not from her kitchen. But after years of struggling with gut i ... Show More
51m 48s
Apr 2025
[Stories of Success From Empower Alumni] From Overwhelmed to Expert: Julie's Journey as a Dietician in Digital Business
The Empower Stories of Success is a multi-part series featuring real conversations with Empower graduates who have built and scaled their businesses. In Part 4, Jess sits down with Julie Balsamo. Julie is a driven and passionate nutrition expert, who shares her experience of laun ... Show More
27m 48s
Aug 2023
376: The Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova — The Experience Mindset: Changing the Way You Think About Growth
<p dir="ltr">Welcome to Strategy Skills episode 376, an interview with the author of <em>The Experience Mindset: Changing the Way You Think About Growth</em>, Tiffani Bova. This book details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to kn ... Show More
45m 40s
Jan 2025
Why Brand Awareness is Overrated
Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their f ... Show More
22m 51s