To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company & women's wardrobes transformed. With cameos by National Geographic Explorer Andrés ... Show More
Jul 7
Relevance is a sport: Gap’s Richard Dickson on swinging, missing, and winning
Gap was never uncool. It just disappeared. CEO Richard Dickson joins Rapid Response to explain how he's bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks "brand love" metrics on a dashboard hourly, why Sydney ... Show More
26m 50s
Jun 30
Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more
Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicate ... Show More
31m 28s
Mar 2025
Spanx vs Skims | Not Your Grandmother’s Girdle | 1
In 1998, a young office equipment sales rep named Sara Blakely can’t find anything to wear under a pair of tight fitting white pants. Everything she tries on makes her feel unattractive. In a moment of inspiration, she cuts off the feet of a pair of pantyhose, saving the outfit a ... Show More
41m 34s
Mar 2025
Spanx vs Skims | Not Your Grandmother’s Girdle | 1
In 1998, a young office equipment sales rep named Sara Blakely can’t find anything to wear under a pair of tight fitting white pants. Everything she tries on makes her feel unattractive. In a moment of inspiration, she cuts off the feet of a pair of pantyhose, saving the outfit a ... Show More
41m 34s
Dec 2019
Live From The HIBT Summit: Sara Blakely Of Spanx
Our first episode from the 2019 <em>How I Built This </em>Summit features Sara Blakely, founder of Spanx. In front of a live audience, she tells Guy how she stayed confident in the earliest days of building the business, and why one day she still wound up sobbing on the floor of ... Show More
19m 53s
Feb 2024
How to take your good idea to the next level
You have a fantastic idea, but you're going to need help with execution. Thankfully, that’s what your network is for. In this week’s episode, a listener who developed her own pilates equipment business comes to Anne and Frances for advice on how to turn a successful product into ... Show More
31 m
Sep 2024
Put Your Money Where Your Mouth Is
Being a business owner means having to innovate constantly and navigate change. So Inc., in partnership with Capital One Business, wants to help you figure out Your Next Move. Join Anu Duggal, founding partner of Female Founders Fund, the first early-stage fund for female-founded ... Show More
33m 53s
