Burnout is Widespread in Marketing
- 70% of marketers report experiencing burnout in the past year.
- The always-on nature of marketing, constant measurement, and lack of alignment with leadership contribute to burnout.
- Rita’s burnout was driven by a deep need for achievement and external validation.
- She tied self-worth to productivity—when she wasn’t performing, she felt like a failure.
- Many marketers experience this cycle of overworking to ‘prove’ their value.
Hear how Rita got burnt out but how she now protects herself from it happening again