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Title: Right-Time Experiences
Subtitle: Driving Revenue with Mobile and Big Data
Author: Maribel Lopez
Narrator: Parisa Johnston
Format: Unabridged
Length: 12 hrs and 59 mins
Language: English
Release date: 11-14-14
Publisher: Audible Studios
Ratings: 4 of 5 out of 8 votes
Genres: Business, Personal Finance & Investing
Publisher's Summary:
Grasp how mobile, big data, and analytics are combining to change business processes.
Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, empower employees with real-time, actionable insight, and more. The audiobook depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers. In the past, the technologies used to deliver personalized and contextual services were either unavailable, unaffordable, or reserved solely for the consumer market. Today, however, the next wave of computing - mobile, cloud computing, big data, and analytics - has provided the foundation for businesses to create adaptive, personalized applications and services. Delivered point-of-need, these smarter services allow enterprise products and services to meet the burgeoning demand for always-connected, accurate, and real-time information. Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data is your guide to the new way of doing things. The book includes:
If you're a CEO, chief marketing officer, marketing director, or business manager, Right Experience, Right Results gives you everything you need to harness technology to breathe new life into your business.
Members Reviews:
... space and presents her arguments in a clear and easy to read manor
Maribel has an expert knowledge of the space and presents her arguments in a clear and easy to read manor. I'm very happy with this book!
Mobile-equipped customers want, need, expect individualized buying and service experiences
Maribel Lopez writes that businesses can profit from the rise of mobile devices and social media, coupled with Big Data and cloud computing, to deliver the right kinds of experiences (buying experiences, service experiences) when and where customers need or want them. Figure 3.2 on page 59 suggests 9 ways of looking at the context of delivering a "right-time experience," based on: location, type of device (smartphone or smart watch, for instance), behavior (including past and future), weather, environmental conditions (humid? dry?), roles and social relationships (friend? trusted reviewer?), time, motion (in one place?), and current processes and actions (does workflow need to be adapted?). No more mass market or generic experiences. Mobile-equipped customers want, need, and expect more individualized delivery, a profit opportunity for companies ready to adapt to this new era.
Nobody knows the mobility space better than Maribel
Nobody knows the mobility space better than Maribel. Right-Time Experiences illustrates the importance of mashing up the cloud, big data and advanced analytics in order to bring valuable context to mobile. This is a must-read for any executive looking to transform their business.