In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics junkie, delves into effective paid advertising strategies for aesthetic practitioners. She discusses common mistakes, such as ineffective boosting of posts and inadequate lead capture systems, and emphasizes the importance of a structured approach.
The episode covers the difference between social media and intent-driven ads, and introduces a three-part framework: awareness, lead capture, and conversion. Through practical examples, such as the pajama purchase analogy, Pam illustrates the need for a clear strategy, proper targeting, and follow-up systems to turn ad spend into bookings. The discussion highlights crucial aspects such as retargeting, nurturing leads, and aligning ads with organic content.
00:00 Introduction to the Medical Aesthetics Marketing Show
01:16 The Problem with Paid Advertising
02:52 Common Mistakes in Social Media Ads
05:16 Effective Lead Capture Strategies
07:24 The Importance of Retargeting
10:14 Building a Successful Ad Strategy
20:42 Budgeting for Ad Spend
26:57 Advanced Advertising Techniques
28:50 Conclusion and Next Steps
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