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Jul 2024
38m 29s

From Tweet to Transformation: Introducin...

The Ecommerce Playbook
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TikTok Shop, Incrementality, and the New Growth Playbook
Every satisfied customer creates demand you never see. It spills across Meta, Amazon, TikTok Shop, and your DTC site, and most brands have no system for tracking it, let alone capturing it.In this episode, Luke Austin introduces the ecommerce Demand Cascade: a framework for under ... Show More
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May 7
Why Your Ads Aren't Working
You're spending $20 per ad and it's not working. You think you need more creative volume. But the real problem? You don't have your customer journey figured out.In this episode, Joy Sharma breaks down why 7-figure brands get stuck, and it's almost never a creative problem. He sha ... Show More
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Why Meta's AI Has No Point of View
In today's episode Taylor walks through a live Statlas demo showing why AI tools hallucinate when they lack business context. He shows how the same data produces wildly different (and wrong) recommendations without a methodology layer, then demonstrates how CTC's hierarchy of met ... Show More
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