I absolutely loved this conversation.
When you "get" ecommerce the way that Dan McCormick does, it only makes sense to start a brand yourself and see how far you can take it.
Dan's creatine gummy brand, Create, is growing rapidly and turning the corner to profitability, which isn't surprising given his understanding of the space.
What IS surprising is just how transparent he's being about the journey, all the way down to a monthly tweet showing his exact revenue.
The combo of that knowledge and that transparency means you'll learn a ton from listening to Dan.
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