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Aug 2024
40m 4s

From Zero to Seven Figures: FRAHM Jacket...

Chloë Thomas
About this episode

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order.

Founded in 2018 they did £2.2million via their Shopify site in 2023. 

Hit PLAY to hear: 

  • Why honesty and transparency are key for any brand 
  • The role of preorders in building a successful business 
  • Thinking long-term 
  • Practicing sustainability in your business 
  • Why product quality trumps quantity 

 

Key timestamps to dive straight in: 

[05:20] Commuter cycling brand failed to reach potential. 

[07:14] Nick’s determination to build a successful business. 

[11:51] House-husband, kids, mental health, brand growth. 

[15:35] High-growth businesses erode brand, face downfall. 

[17:44] Preorder, exclusivity, anticipation, positive reviews. 

[19:49] Growth is a metric of a business. 

[23:44] Creativity blossoms when money is scarce. 

[24:57] Listen to Nick’s Top Tips! 


Full episode notes here: https://ecmp.info/504

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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