Are traditional metrics like ROI failing to capture the true value of experience? Sujay Saha, President of Acquis Cortico-X, challenges the status quo and argues for a new framework: return on experience. He explains why focusing solely on monetary returns can be detrimental and how a broader perspective can lead to sustainable success. Plus, Sujay debunks c ... Show More
Nov 5
The Model That Creates Lifelong Customers (and Revenue)
<p>How do brands create customers who stay for years or even decades?</p><p> </p><p>In this episode, we break down the model behind lifelong loyalty, emotional connection, and trust-based customer experience - the kind that drives repeat revenue, referrals, and real brand love.</ ... Show More
55m 27s
Oct 22
From Google to GPT: How Search Actually Works in 2025
<p>Discoverability isn’t “just SEO” anymore. It’s the entire customer journey. </p><p> </p><p>VML’s Chief Discoverability Officer, Heather Physioc, joins host Lacey Peace to unpack how AI search, LLM overviews, social media channels, and agentic assistants are rewriting how cust ... Show More
52m 55s
Sep 2024
Maximizing Success in Pre-Construction: How to Improve Collaboration, Affordability, and Certainty of Outcome
<p dir="ltr">Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: <a href= "https://10minuteswitheric.youcanbook.me/" target="_blank ... Show More
55m 21s
Oct 2024
How To Effectively Use Metrics and Data in Marketing
<p>On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a ... Show More
46m 56s
Jan 2025
Challenging the Status Quo: How Innovation Drives Growth in a Construction Business
<p dir="ltr">In the competitive construction industry, innovation plays a crucial role in driving growth and success. Construction companies can differentiate themselves by adopting creative strategies, such as managing material supply chains and cultivating solid, business-like ... Show More
40m 9s
Oct 1
590: Wall Street Journal Best Selling Author on What Good Leaders Can Learn From Bad Bosses
Mita Mallick, Wall Street Journal–bestselling author and workplace strategist, examines how everyday managerial choices determine whether organizations are resilient, humane, and productive. Drawing on her leadership roles in marketing and human resources, as well as her lived ex ... Show More
52m 8s
Apr 2025
Soft Skills for Successful Requirements Elaboration
Soft skills are often misunderstood as secondary totechnical expertise, but, in fact, they are fundamental to the success of both business analysis professionals and requirements engineers. In this episode of BusinessAnalysis Live!, we explore how and why soft skills make the dif ... Show More
49m 59s
Sep 2024
Driving Behaviors for Business Success
<p>Susan Moore and, guest co-host, Fabricio Laguna (The Brazilian BA) introduce the concept of driving behaviors for business success, using the upcoming World Management Agility Forum conference as a backdrop. They are joined by Hugo Lourenco, founder of World Management Agility ... Show More
1 h