Training Clients On Using AI In Their Co...

Advertisers optimize for metrics that disguise the truth. Chester Scott, Chief Strategy Officer at Lunio, explains why ROAS—the North Star metric for most advertisers—undermines effective spend decisions across channels and campaigns. He makes the case for shifting to marginal RO ... Show More

Clicks and ROAS remain the industry's most trusted—and most misleading—metrics. Chester Scott, Chief Strategy Officer at Lunio, explains why the North Star metric guiding most advertisers actually disguises the truth about channel effectiveness. He makes the case for marginal ROA ... Show More

Click optimization remains fundamentally compromised as a performance marker. Chester Scott, Chief Strategy Officer at Lunio, challenges the metrics most advertisers treat as gospel. He explains why clicks function only as a leading indicator, makes the controversial case against ... Show More

AI tools like ChatGPT are being used in various industries, including marketing and learning. In this episode of the Learning While Working podcast, we are joined by Lynne McNamee to explore the fascinating and evolving world of AI tools for content creation. Robin and Lynne unpa ... Show More

Send us Fan MailChris Daigle sits down with Diane Hammons, Director of Digital Engagement at WG Content, to explore how small teams can harness AI without getting lost in the noise. Diane shares the story behind WG Content’s “AI Pathfinders” group, a volunteer-based council that ... Show More

Send us Fan MailChris Daigle sits down with Maria Elena Duron, fractional Chief AI Officer and marketing strategist, to explore how small and mid-sized businesses can successfully adopt AI without overwhelming their teams. Maria shares her experience helping businesses bridge the ... Show More

Liz Zaborowska, Founder & CEO of Bhava Communications and Spring Catalyst, explores the common fears and misconceptions that lead to resistance against AI adoption. She emphasizes the importance of proper training and support, ensuring that team members feel confident and secure ... Show More

Welcome to "Accelerate Your Business Growth," where we explore innovative strategies and tools to propel your business forward. In this episode, we sit down with marketing strategist Kendra Corman, who delves into the world of AI and tech tools, sharing insights on their capabili ... Show More

Brittany Budd is the Content Queen. As a mindset and business coach she is ready to help take women entrepreneurs to the next level. The Get Booked, Go Viral, Get Rich podcast is focused on teaching entrepreneurs how to create content that is compelling and converts. In this epis ... Show More

Episode #061 - Destaney sits down with Carolyn, CMO of Pattern, to talk about how brands can use AI to scale their content and stay ahead in the fast-paced industry. From creating optimized listings to tailoring content for specific marketplaces like Amazon and Walmart, Carolyn s ... Show More

You might have your teams and organization implementing new AI tools, but how much have you experimented with them yourself? Alexandra Samuel is a tech speaker and journalist, and she says many leaders are still just scratching the surface of AI by using things like ChatGPT and M ... Show More

Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need from their AI tools. She talks about why so many marketers are still hesitant to adopt AI into their workflows for true transformat ... Show More