AI tools like ChatGPT are being used in various industries, including marketing and learning. In this episode of the Learning While Working podcast, we are joined by Lynne McNamee to explore the fascinating and evolving world of AI tools for content creation. Robin and Lynne unpack how the quality of the generated content varies, applications of ChatGPT in L&D work, and why privacy and data sources are also limitations for generative AI tools.
About Lynne McNamee
Lynne is a creative and strategic thinker who leverages data and technology to lead innovative organisations to measurable results through inbound, social, content, video and traditional marketing. She is the president of Lone Armadillo Marketing Agency, where she has managed marketing campaigns for companies such as Avis, HP, and Bank of America. She was cited by The New York Times for innovations in marketing.
Key takeaways:
Segmented time stamps:
(00:00) The changing nature of marketing work
(01:25) How Lynne is using ChatGPT on a daily basis
(02:51) Lynne’s process of writing a blog post with the help of AI
(03:42) Considering SEO when using AI generated content
(06:25) The impact of quality from using ChatGPT
(08:12) Training AI to write learning material
(12:43) Some of the weaknesses of using a tool like ChatGPT
(19:28) Why has ChatGPT gained so much attention and widespread adoption?
(20:38) Lynne’s main bit of advice around using AI at the moment
Links from the podcast