Chris Daigle sits down with Diane Hammons, Director of Digital Engagement at WG Content, to explore how small teams can harness AI without getting lost in the noise. Diane shares the story behind WG Content’s “AI Pathfinders” group, a volunteer-based council that tackles adoption, governance, and practical business cases for generative AI—starting from small wins like summarization and brand knowledge bases, to developing custom GPTs that support writers and clients alike. She covers overcoming skepticism, setting security policies, avoiding the “shiny object” trap, and preparing for the shift from SEO to generative engine optimization (GEO). Packed with actionable ideas, this episode is a playbook for companies ready to move past pilot mode and into measurable AI impact.
🔎 Find Out More About Diane Hammons and WG Content:
https://www.linkedin.com/in/dianehammons
https://wgcontent.com/about/meet-the-team/diane-hammons/
🛠 AI Tools and Resources Mentioned in This Episode:
ChatGPT ➡ https://openai.com/chatgpt
Chapters:
00:00 - Introduction to Diane Hammons
04:16 - Forming the AI Pathfinders Team
12:31 - Overcoming Team Resistance and Fears
18:21 - Building Security and Client Policies
21:12 - Shadow AI and Responsible Use
25:14 - Gradual AI Adoption Across the Company
29:36 - Handling Data Privacy and Risk
33:22 - Maintaining Client Trust with AI Tools
38:39 - Building Custom GPTs for Brand and Content
45:12 - The Rise of AI Search and GEO
53:00 - How to Connect with Diane Hammons