In this episode of Do This, Not That, host Jay Schwedelson interviews Lindsay Rutledge, Director of Consumer Strategy and Communication for the Nashville Predators. They discuss email marketing strategies, segmentation techniques, and the unique challenges of marketing for a major sports team. ================================================================ ... Show More
Sep 14
SPECIAL SERIES ==> NEW TIPS! AI Email Summaries! <== | BATHROOM Break #125 COLLAB: The Marketing Millennials + Do This, Not That
Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/d ... Show More
13m 3s
Aug 2024
Nerd Alert: Do Sports Sponsorships Work?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob discuss how s ... Show More
9m 49s
May 2025
What It Takes To Run March Madness — and How Purdue Is Training the Next Sports Pros
In this episode of “This Is Purdue,” we’re talking to Jeanne Boyd, executive director of sport management and senior advisor to the provost. Jeanne is a leader in the sports industry. As the former managing director of the NCAA Division I men’s basketball tournament, she leverage ... Show More
40m 28s
Oct 2024
283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)
How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader.
ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of ... Show More
42m 23s
Jan 2021
Managing Public Relations for Players like Seguin, Thornton and Gilmour with Saverina Scozzai | Episode #47
On this episode, we talk with Saverina Scozzai about what it's like to be a PR representative for NHL players like Zac Rinaldo, Tyler Seguin and many more, as well as how she got into the role in the first place. At the end, we also discuss recent new like Rutherford's decision t ... Show More
1h 12m
Jul 2023
BDTP. Marketing for Humans with Sarah McCredie
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.Please head over t ... Show More
31m 29s
Oct 2020
How to Stay Creative | Monday Marketing Takes: Nickelodeon
<p>This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the CMO of Nickelod ... Show More
15m 17s
Jun 2024
Strategic Thinking and Execution
<p>On this episode, Jill Thomas, Chief Marketing and Customer Experience Officer of PGA TOUR Superstore, discusses the challenges and opportunities of marketing in the golf retail industry. She highlights the shift in the golf consumer landscape and the need to reach diverse audi ... Show More
41m 35s
<p>There are few arenas as competitive and complex as professional sports marketing. In this episode, <a href="https://www.linkedin.com/in/melissa-m-proctor/">Melissa Proctor</a>, CMO of the NBA’s <a href="https://www.nba.com/hawks">Atlanta Hawks</a> and <a href="https://www.stat ... Show More
