On this episode of Brain Driven Brands, we dive deep into the waters of creative strategy with a talented strategist who's fronting one of the largest brands in the industry (and doing it with a great sense of humor). We talk about:

How to hire naturally talented creators (and why delivery is more important than scripts).
Why you should hire for personality over metrics.
The number one thing Sarah's most afraid of when it comes to TikTok.
Why some brands win with humor (and others flop).

All this and more on this episode of Brain Driven Brands.

Guest: Paige Phillips

LinkedIn: https://www.linkedin.com/in/paige-phillips-82394a238/

JOIN The TETHER Community- https://www.skool.com/tether-lab/about

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, "Sky High" You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

How to hire naturally talented creators (and why delivery is more important than scripts).
Why you should hire for personality over metrics.
The number one thing Sarah's most afraid of when it comes to TikTok.
Why some brands win with humor (and others flop).