Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
ㅤ
Your email numbers are about to look broken, and the strange part is that nothing is actually wrong. Jay Schwedelson explains why the stretch between November and mid December plays by its own rules, and why the AI tools reading your emails might stop paying attention halfway down. Plus a reality check on that nagging feeling that your phone is listening, and a turkey jerky story that makes no sense at all.
ㅤ
Best Moments:
(01:12) Consumer unsubscribes jump 260% while opt-ins spike 210%, and both are completely normal
(02:06) Why any offer with 2027 in it gets a 71% bump in consumption right now
(03:17) AI inbox summaries pull almost everything from the first half of your email
(05:27) The FTC’s surprising finding on a product that claimed to hear your conversations
(07:09) A snack in a Theranos documentary turns into an influencer pitch nobody saw coming
(08:28) Paramount gives Scrooge a real Venmo account, and he pays out exactly one penny