logo
episode-header-image
Dec 2024
10m 27s

Google Doesn’t Want You to Know This Is ...

Edward Sturm
About this episode

E532: I now take up 3 out of 4 of the top spots for my keyword on Google!

All with video SEO.

And even crazier, I called my shot.

On yesterday’s podcast I said I thought I could get the #1 spot in just a few hours of publishing my content.

8 hours later, that’s exactly what has happened.

Here’s what I did and how you can do this, too.

00:00 Google Doesn’t Want You to Know This 00:48 My Case Study: Outranking Competition 01:23 Creating and Uploading Optimized Video 02:04 Results and Analysis 03:11 Understanding the Algorithm: Recency vs. Length 04:54 Testing the Hypothesis 06:09 Video for SEO Dominance 07:29 Haters and Negative Feedback 09:41 Conclusion

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #searchengineoptimization #growthhacking #digitalmarketing 

Up next
Yesterday
From 1,000 to 200,000 Clicks: The INSANE SEO Comeback of HouseFresh.com
E832: HouseFresh went from 1,000 clicks a month to over 200,000 clicks a month - a 4x increase from their peak before Google’s Helpful Content Update destroyed their traffic. I break down exactly what happened, what HouseFresh did right, and why their recovery has the entire SEO ... Show More
12m 30s
Oct 13
Creating “Best X” Articles the Right Way: How to Rank and Influence LLMs
E831: How to create “best X” articles the right way - not just to rank in Google, but to influence large language models (LLMs) like ChatGPT. This is a five-point framework for how B2B marketers can use “Best X” content to build credibility, earn mentions, and generate sustained ... Show More
10m 4s
Oct 12
Pieter Levels’ Genius Programmatic SEO Strategy Explained
E830: We break down Pieter Levels’ programmatic SEO strategy - the approach behind his projects like RemoteOK, NomadList, PhotoAI, and InteriorAI. Most people who try programmatic SEO end up creating thousands of low-value pages that add no real benefit for users. Those pages was ... Show More
9m 26s
Recommended Episodes
Aug 26
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the exp ... Show More
27m 20s
Sep 2020
Google Algorithm - WTF?
With so many companies relying on organic SEO, Google claims to continuously try and evolve their algorithms to provide a great experience for the end user and keep the playing field even for businesses. But are they really? Stay Angry our Friends ––––––––––– Join Anger Managemen ... Show More
8m 46s
Jul 2024
SEO Marketing in 2024: Authorship v. Expertise
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.-----Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all ... Show More
30m 49s
Sep 3
SEO Is Dead: The #1 Skill You Need in 2025
Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free: https://clickhubspot.com/elm Episode 74: Is SEO really dead—and if so, what’s the number one marketing skill you need to stay ahead in 2025? Matt Wolfe (https://x.com/mreflow) and Kipp Bodnar (https:// ... Show More
46 m
Jul 2024
SEO 2.0: How to Trick Google and Rank AI Content ft. Greg Isenberg
Episode 16: How is AI transforming the future of SEO and job markets? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by innovator Greg Isenberg (https://x.com/gregisenberg), founder of Late Checkout and Boring Marketer. Greg hosts “The ... Show More
49m 14s
Sep 14
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT ... Show More
1h 11m
Aug 29
S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein
Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be. » Learn more at https://justcreative.com/podcast In this episode, we’re joined by Mordy Oberstein, a leading voice ... Show More
45m 38s
Aug 13
How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339
Search is changing for the first time since Google launched. And it’s changing fast. Daniel’s out, Tamara’s IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatG ... Show More
30m 56s
Apr 2025
Optimizing For Traditional Search Engines Vs AI Platforms
SEO professionals face a strategic dilemma between traditional search and AI platforms. Chris Andrew, Co-founder and CEO of Scrunch AI, explains why optimizing for both simultaneously is possible by focusing on human-centered content. He reveals how AI models access content in re ... Show More
4m 56s
Jul 2023
Winning With YouTube
On this episode of Accelerate Your Business Growth, Marcus Svedin joins our host Diane Helbig to share his expertise and insights on the power of YouTube advertising. He believes that YouTube advertising is far superior to other platforms due to its advanced targeting capabilitie ... Show More
26m 23s